Love coaching questions, honestly answered

These are the questions single women often ask about love, dating and the WISER Way. I’m Emma Sithole, a love coach based in Scotland, and I help women find and attract the love they want.

What is the WISER Way?
The WISER Way is an 11 week, one to one love coaching programme for single women who want a committed relationship. I built it from the five steps I took myself before I met my husband: Why, Intention, Strategy, Execute and Refine. We work together weekly on Zoom so you understand what you really want, change the patterns keeping you single, and get out there dating with confidence.

Who is Emma Sithole?
I’m a love coach based in Scotland, and I help single women find and attract the love they want. Years ago I was looking for my worth in the eyes of men and kept ending up in the same place. Then I made a decision, did the work on myself, and met my husband. The WISER Way is that journey, turned into a plan you can follow.

What does a love coach actually do?
A love coach helps you understand why your love life looks the way it does, and what to change so it looks different. That might mean getting clear on what you want, spotting the patterns that keep repeating, building your confidence, or getting you out meeting people instead of waiting. A love coach doesn’t find you a partner (that’s a matchmaker). We work on you.

Is a love coach worth it?
A love coach is worth it if the same patterns keep repeating and you’re ready to change them. If you keep going for the same kind of man, backing off when it gets real, or waiting for love to find you, a coach helps you see it and change it faster than you would alone. If you just want more matches, a dating app is cheaper.

How much does love coaching cost?
Love coaching prices vary a lot, from single sessions to programmes that run for months. The WISER Way is 11 weeks of one to one coaching: £1,599 for founding clients (or 3 monthly payments of £650), then £2,499 (or 3 monthly payments of £1,050). When you compare coaches, look at what you get between calls, not just how many calls there are.

Why am I still single?
Usually it’s patterns, not anything wrong with you. Most women are repeating something they learned along the way: going for the same type, keeping their walls up, or saying they want love while staying where it can’t find them. Patterns are learned, which means they can be unlearned.

How do I stop attracting the same type of man?
Start by getting honest about what that type is, and what draws you to him. The same man in different bodies usually points to a belief about what you deserve, or what feels familiar. Once you can see it, you can choose differently, and raising your standards is often the first step.

I’m tired of dating apps. How else can I meet someone?
You can meet someone without apps, but it means being more open in everyday life. Tell your friends you’re looking, say yes to invitations, join a class or club, and start conversations with people you like. If that feels terrifying, you’re not alone: in a YouGov poll, 72% of British dating app users said they’d feel uncomfortable approaching someone they fancied in real life.

Is it too late for me to find love?
No, it isn’t too late, whether you’re 24 or 45. What matters more than your age is whether you’re ready to stop waiting and start doing things differently.

How do I know if I’m ready for a relationship?
You’re probably ready when you want a relationship to add to your life, not fix it. You know what you want, you’re willing to be seen, and you’re done telling everyone you’re fine when you’re not. If you’re not sure, that’s a good thing to work out with a coach.

What’s the difference between a love coach and a therapist?
A therapist helps you heal and understand your past, and a love coach helps you take action towards the relationship you want. I’m a coach, not a therapist. If something comes up in our work that needs a therapist, I’ll tell you honestly.

Can a love coach help if I’m in a situationship?
Yes. A coach can help you look clearly at whether it’s giving you what you want, and what you want to do about it. The decision is always yours.

Is the WISER Way online?
Yes. Every call is on Zoom, so you can work with me from anywhere in the world.

Want to know if the WISER Way is right for you?